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Background

Cricket forms 85% of Indian sports economy

BCCI generated Rs.3,730 crore in 2019-20

BCCI is the richest cricket board in the world

Observations
  • Television boom in India in the 90s brought TV advertising to the fore. Soft drink giants like Pepsi and Coca Cola, energy drink Boost and Bournvita, FMCG brands like Britannia and telecom operators like Reliance and Hutch (now Vodafone India) cashed in on this emergence.
  • According to the 2020 report ‘Impact of COVID-19 on Revenues of World Cricket and Indian Sports’ authored by Sundar Raman, former COO of the IPL, cricket accounts for almost 85% of the Indian sports economy with IPL
  • Of the total televised sports viewership across India, cricket holds a whopping 79%. This means ever second of visibility during a cricket match in India could mean major business for brands.
  • According to Business Today, every 10 second TV advertising spot from the total 2600 seconds available each match during the T20I World in 2021, cost anywhere close to 18 to 19 lakhs when India played.
  • Economists Dr Vinod Mishra and his colleague Prof Russell Smyth at Monash University, during one of their studies of Indian cricket and its impact on the economy in 2010 had interestingly found that India’s main index, the CNX Nifty show that the Nifty Index was generally flat the day after a win, but the day following a loss the index dropped by an average of 0.231 per cent. The drop following a loss was more than seven times greater than the movement following a win.
Results
 Proper Asset Allocation

BCCI Tops Charts

The BCCI is now ruling the ICC as the richest board in the world along with England & Wales Cricket Board and Australian Cricket Board.

 Proper Asset Allocation

Byju’s wins big

Edtech brand Byju’s app downloads touched 50 million and 60% increase in traffic post becoming a regular feature on Indian team’s jersey.

 Proper Asset Allocation

Cricket bigger than Baseball

Cricket is now the most profitable sports in the world, generating more money from sponsorships than Major League Baseball